Case Study: Amplifying RealNutriCo’s Social Media with Hyper Rice

Project Overview

RealNutriCo, a health and wellness brand, sought to expand its digital footprint with a focused social media campaign for their flagship product, Hyper Rice. As a nutrient-packed rice alternative, Hyper Rice needed strategic promotion to communicate its benefits and appeal to a health-conscious audience. My role was to develop engaging social media content that highlighted Hyper Rice’s unique qualities, educated followers, and fostered a sense of community around RealNutriCo’s mission.

Objectives

Drive Brand Awareness

Increase visibility of RealNutriCo and position Hyper Rice as a staple in healthy diets.

Product Education

Clearly communicate the nutritional advantages of Hyper Rice to promote interest and curiosity.

Engage and Grow Audience

Build a community of health-conscious followers who would engage with and share RealNutriCo’s message.

Project Stakeholders

RealNutriCo Content Team

Worked collaboratively to align social content with the overall product goals.

CEO

Acted as my primary collaborator, providing vision and strategic direction for the campaign.

Target Audience

Health-conscious consumers, nutrition enthusiasts, and individuals seeking natural, nutritious alternatives to traditional rice.

Content Strategy

Nutritional Education

Why: To highlight Hyper Rice’s unique nutritional profile and health benefits.

What I Did: Created infographic-style posts that broke down key nutrients in Hyper Rice, such as protein, fiber, and essential minerals. These posts used concise text with visual icons, making the information accessible and shareable.

Recipe & Lifestyle Inspiration

Why: To inspire users with practical ways to incorporate Hyper Rice into their diets.

What I Did: Designed carousel posts and short videos showcasing easy recipes with Hyper Rice, like protein-packed bowls, stir-fries, and meal prep ideas. The visuals were vibrant, featuring fresh ingredients and meal prep tips that fit seamlessly into busy, health-conscious lifestyles.

Community Engagement

Why: To foster a connection with followers, encouraging them to interact with the brand and share their experiences.

What I did:

Leveraged polls, recipe challenges, and Q&A sessions to encourage followers to share their favorite ways to use Hyper Rice. We also created dedicated hashtags to track user-generated content, which RealNutriCo could then reshare, building a sense of community.

Creative approach

Design:

Posts used a fresh, vibrant color palette to capture the energy of RealNutriCo’s brand and the natural qualities of Hyper Rice. Typography was clean and bold, with sections highlighted for easy scanning.

Tone of Voice:

Informative, supportive, and community-focused, positioning RealNutriCo as both a trusted advisor and a partner in health.

Results and metrics

20%

Follower Growth

RealNutriCo’s Instagram follower count increased by 20%, largely driven by the engaging Hyper Rice content.

35%

Engagement Rate

Engagement on posts grew by 35%, driven by recipe shares, user comments, and educational posts about Hyper Rice’s nutritional profile.

###

User-Generated Content

Through dedicated hashtags and recipe challenges, followers actively posted their own Hyper Rice recipes, adding authentic community interaction and boosting reach.

25%

Website Clicks

Link-in-bio clicks to the Hyper Rice product page rose by 25%, indicating strong interest in learning more about the product.

Conclusion

The Hyper Rice social media campaign successfully introduced RealNutriCo’s flagship product to a broader audience, generating curiosity and engagement. By focusing on educational and interactive content, the campaign not only highlighted the product’s unique benefits but also built a strong, supportive community around the brand’s mission. This case study underscores how a targeted approach to product marketing on social media can drive both brand awareness and engagement in the wellness industry.

Zmanda's Social Media Campaign

Crafting an Engaging Portfolio for Babu Vittal