Case Study: Crafting an Engaging Portfolio for Babu Vittal

Project Overview

Babu Vittal, a senior HR leader, needed a personal portfolio website to showcase his expertise, thought leadership, and achievements in the HR domain. The goal was to create an elegant, user-friendly site that highlighted his accomplishments and skills in a way that would appeal to both professional networks and industry audiences. I designed and developed a fully responsive website that conveys his personal brand and expertise effectively.

Babu's Website

Objectives

Establish a Professional Online Presence

Develop a site that accurately reflects Babu’s professional image.

Showcase Achievements and Expertise

Highlight key achievements, publications, and thought leadership in the HR industry.

Enhance User Experience:

Prioritize clean navigation and easy access to essential content for visitors.

User personas

Human Resources

Priya Sharma

Age: 38

Role: HR Leader

Pain Points: Difficulty finding a centralized source for insights from industry experts.

Goal: Discover thought leadership content and explore potential collaborations with Babu.

Recruitment

Rahul Verma

Age: 42

Role: Recruitment Manager

Pain Points: Challenges in assessing professional credibility quickly through scattered information.

Goal: Evaluate Babu’s experience and industry impact for potential leadership or advisory roles.

HR Education

Ananya Gupta

Age: 24

Role: HR Student

Pain Points: Overwhelming information from multiple sources with little practical application guidance.

Goal: Learn from Babu’s career journey and gain actionable knowledge for professional growth.

Event Management

Sanjay Mehta

Age: 45

Role: Conference Organizer

Pain Points:Struggles to verify speaker credentials and assess relevance to conference topics.

Goal: Find a credible and engaging speaker to add value to industry events..

Research & Discovery

Reviewed competitor portfolios and influential HR leaders' websites to identify the best features for a professional portfolio in the HR industry.

Analyzed user behavior to determine content structure and key elements for engagement, such as easy-to-navigate sections, mobile responsiveness, and visually impactful design.

Design & Development Process

Information Architecture

• Organized the site into well-defined sections such as Biography, Publications, Experience, and Speaking Engagements to allow users to find relevant information quickly.

Visual Design

• Opted for a clean, modern aesthetic using a minimalistic color palette that reflects professionalism and readability.

Responsive Design

• Developed a fully responsive layout to ensure smooth browsing on both mobile and desktop devices.

SEO Optimization

• Implemented best practices in SEO, ensuring the site ranks well on search engines to increase visibility.

Zmanda's website was built on Wordpress, the
proposed designs had to be feasible by the plugins used.

Results and metrics

Enhanced Professional Image:

Babu’s online portfolio now effectively showcases his skills and experience, leading to positive feedback from peers and recruiters.

Increased Engagement

The site received a notable increase in visits from industry peers and professionals.

SEO Visibility

Improved site visibility and organic traffic through well-structured content and optimized metadata.

The new design system

Conclusion

The rebranding of Zmanda’s website was a success, delivering a modern, user-centered design system that significantly improved user engagement and business outcomes. By creating a cohesive experience across the site and catering to the specific needs of different user personas, Zmanda’s web presence now matches the quality of its product offerings.

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